Spain belongs to the well-known clothing brand ZARA ranked first in Spain, the world's third-ranked clothing retailer Inditex company's brand, the company has nearly 2,700 stores worldwide, ZARA is Inditex's nine best-known brands in the flagship brand , is considered Europe's most research value of the brand. ZARA has branches in 57 countries and regions worldwide, and have a speed of 70 or so every year. Although ZARA chain Inditex's only half the number of all the branches, but its sales have accounted for about 75% of total sales. 2007 ZARA in global turnover reached € 7 billion, market capitalization of up to 311 euros. 

ZARA's success lies in its unique market positioning and marketing strategy. ZARA changing the luxury fashion, quality and affordable public together to redefine the concept of fashion to achieve the same as selling burgers sell "fashion." ZARA between high fashion and the fashion variety: either abandon the traditional idea of ​​the industrial production of clothing, there is no choice involved in luxury brands, but let the T-stage show costumes, become "affordable fashion." So ZARA also known as "the world's most innovative retailers are also the most destructive home." 

Zara model may be unique, it's core values ​​is a perfect, simple principle: in the fashion industry, there is nothing more important than market response. For decades, the garment factories have moved to Third World countries to pursue low-cost, Zara's decision contrary, the company believes that the ability to respond quickly to changing customer tastes than to Third World sweatshops to create a higher purchase efficiency. "The fashion world is constantly changing, it is not driven by vendors, but customer demand-driven." CEO Qiongsai • Maria • Kester Mascherano from the parent company Inditex said. Zara firmly believe that as long as the world's fastest response supply chain, its business model in order to achieve a logical, Zara clothing is selling half of their factory production, 

This is better than the contract manufacturer production, these contract manufacturers also produce other retailers actually brand clothing. Zara has a distribution plan twice a week, not just replenishment, may also bring a new design of clothing. Get a quarter of its competitor's stores once or twice a newly designed clothing. To ensure the efficient distribution capabilities, Zara's design department to design a high-yielding annually more than 10,000 kinds of styles of clothing, far more than do its competitors. Zara unsurpassed market advantage response time is much higher than its competitors offset 15-20% of production costs, respond to customer preferences so fast, so there are plenty of Zara almost no inventory write-offs to fix sales planning mistakes, the company also has a stable 10 percent profit margin, which is the best in the industry. 

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